I was tempted by the Rimmel Brow This Way Styling Gel as a friend raved about the Benefit Gimme Brow and I figured this could be a budget dupe. I’ve always filled my brows with powder as I feel I have more control over it. I know people love a strong brow but I prefer when they don’t look too overdone, so I was a bit worried how strong this might look. Here’s how I got on with it.
The Rimmel Brow this Way Styling Gel is like a small tube of mascara that comes in four shades, blonde, mid brown, dark brown and clear. I chose dark brown as I have black brows. The first thing that struck me about this is the size of the wand. It’s a little bit big for the job I think. It’s probably twice as big as the wand on the Benefit Gimme Brow.
When applying this I did find the wand a little hard to work with. I have quite thick brows and I found it hard to apply this without getting it on the skin around my brows. The formula of the product really works though, it adds a bit of subtle colour to brows and holds them in place. I have really unruly brows but this did a good job of keeping them in place. It also lasts without any flaking or smudging. I’ve used Brow This Way on my left eyebrow below with nothing on the right so you can see the difference.
I think this is a great little product to touch up your brows on the go. It only takes a few seconds and your brows look a bit more pulled together. It’s just a pity that the wand isn’t a little bit smaller. This is also a great affordable pick as it costs just €5.49 whereas the Benefit Gimme Brow is a bit more pricey at €24.50. Have you tried this?